Brand

Branding and usage guidelines.

We've collated together our brand identity into a single page for whenever you may need to adopt our official logos, colours, typography or see examples of our use cases. Our logo is a registered trade mark of Exertion Ltd. You're welcome to use the assets on this page to refer to or link to Exertion, for example in press coverage, articles, or to show that you work with us, provided you follow the guidelines below.

01

Logos

Exertion logo
Download logo
Download logo (dark)
Exertion icon
Download icon
02

Using our logo

Please do

  • Use the logo exactly as supplied, without alterations.
  • Leave clear space around the logo so it can breathe.
  • Use the dark version of the logo on dark backgrounds.
  • Link to exertion.co where possible.

Please don't

  • Change the logo's colours, proportions or shape, or add effects to it.
  • Use the logo within your own logo, product name, domain name or social media handle.
  • Use the logo in a way that suggests a partnership, sponsorship or endorsement without our written agreement.
  • Use the logo on merchandise or any goods or services you sell.
  • Use any mark that is confusingly similar to our logo.

For any other use, or if you're unsure, please contact us at company@exertion.co before using our logo.

03

Colour swatches

Yellow

HEX #FFD201

RGB 255, 210, 1

Blue

HEX #0099F9

RGB 0, 153, 249

Green

HEX #4BCE05

RGB 75, 206, 5

Red

HEX #FF493C

RGB 255, 73, 60

White

HEX #FFFFFF

RGB 255, 255, 255

Night Navy

HEX #060818

RGB 6, 8, 24

Grey (Font)

HEX #3D4856

RGB 61, 72, 86

04

Typography

TT Interfaces typeface specimen

TT Interfaces

Our logotype typeface, by TypeType.

View on MyFonts
05

Brand imagery

Clothing (Hoodies)

Clothing (Hoodies)
Outdoor Advertisement

Outdoor Advertisement
Car Air Freshener

Car Air Freshener

The Exertion logo is a registered trade mark of Exertion Ltd in the United Kingdom (UK00004317680). All rights reserved.